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The Yimeng Science and Technology Forum's food expert group visited Licheng Food's Shandong base.
Time of issue:
Aug 10,2024
On the morning of August 9, experts from the food industry attending the Yimeng Science and Technology Forum, hosted by Linyi University in Shandong, visited Shandong Licheng Food Co., Ltd. accompanied by Bian Huihui, Director of the Pharmaceutical and Health Industry Development Department at the Linyi Economic Development Zone Service Center. They conducted a field study on the development of the health food industry. Wang Huaiyou, Party Branch Secretary of Shandong Licheng Co., Ltd., hosted the delegation.
On the morning of August 9, experts from the food industry attending the Yimeng Science and Technology Forum, hosted by Linyi University in Shandong, visited Shandong Licheng Food Co., Ltd. accompanied by Bian Huihui, Director of the Pharmaceutical and Health Industry Development Department at the Linyi Economic Development Zone Service Center. They conducted a field study on the development of the health food industry. Wang Huaiyou, Party Branch Secretary of Shandong Licheng Co., Ltd., hosted the delegation.
Party Branch Secretary Wang Huaiyou first welcomed the experts on behalf of Group Chairman Mr. He Shunliang and Executive Vice President Mr. He Huawei. He expressed gratitude for the visit of these distinguished professors and experts from major universities in the food industry, hoping for their continued guidance and support to help Licheng Food advance further, grow stronger, and better serve consumers. The food forum experts sampled numerous star products under the Licheng Group brand and highly praised their quality.
During the tour, Wang Huaiyou briefed the experts on the company's development history, product innovation, and brand promotion efforts. He then led the group to visit the finished goods warehouse within the storage and logistics facility.
As one of China's major leisure meat product enterprises, Licheng upholds “providing healthy food for society” as its corporate mission and aspires to “become one of China's top 100 food enterprises” as its vision. Wang Huaiyou stated that the company focuses on building an industrial chain cluster characterized by innovative specialty snack foods and the production of healthy, green foods. It aims to create a high-quality modern food industry integrating production, display sales, and warehousing logistics. Continuously centered on premium products and innovative technology, the company will strengthen its brand capabilities and tell compelling Chinese brand stories. It remains committed to social responsibility, conveying brand values, enhancing brand worth, and growing the national brand into a stronger force.
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